Richard Muscat AzzopardiEssays on marketing, strategy, and running a good business.https://muscatazzopardi.com/enYou can run a successful business with kindnesshttps://muscatazzopardi.com/writing/kindness/https://muscatazzopardi.com/writing/kindness/What kindness as an operating principle has cost Switch and what it has returned, from a three-page proposal to two six-figure retainers we walked away from.Sun, 05 Jul 2026 00:00:00 GMT